A mistake we often see with website projects is that marketing gets discussed too late. The website is designed, the layouts are approved, development is nearly finished, and only then does someone ask, “What about SEO?” By that point, some important decisions have already been made. SEO and digital marketing shouldn't dictate every design decision, but they should have a seat at the table from the beginning. Here's why. Your Website Structure Affects How People Find You Before deciding what a website should look like, it's worth understanding what potential customers are actually searching for. Let's say a business provides five different services. From a design point of view, putting them all on one attractive services page might seem perfectly reasonable. From a search perspective, however, people may be looking for each service separately. That could mean those services deserve their own pages, with useful information answering the questions people have about each o...
As a business grows, software development often becomes more complicated without anyone really noticing at first. A small development team may be perfectly comfortable releasing updates manually. But as the application gains more users, developers and features, the same process can start causing delays. Testing takes longer, deployments become more stressful and a relatively small change can unexpectedly affect another part of the system. This is usually the point where DevOps for UK businesses becomes worth considering. The Warning Signs Usually Appear Before the Technology Changes DevOps is sometimes discussed as though it means moving everything to the cloud or buying a collection of automation tools. In practice, the reason businesses start looking at DevOps is often much simpler. Their existing way of releasing software is becoming difficult to manage. Imagine an eCommerce company preparing for a busy sales period. The development team has several improvements ready, but every re...