A mistake we often see with website projects is that marketing gets discussed too late. The website is designed, the layouts are approved, development is nearly finished, and only then does someone ask, “What about SEO?” By that point, some important decisions have already been made. SEO and digital marketing shouldn't dictate every design decision, but they should have a seat at the table from the beginning. Here's why. Your Website Structure Affects How People Find You Before deciding what a website should look like, it's worth understanding what potential customers are actually searching for. Let's say a business provides five different services. From a design point of view, putting them all on one attractive services page might seem perfectly reasonable. From a search perspective, however, people may be looking for each service separately. That could mean those services deserve their own pages, with useful information answering the questions people have about each o...