Cracking the Code of Instagram Navigation Since its inception, the popularity of Instagram Stories has been rapidly growing, making it an expressive platform for individuals and a marketing platform for brands. More than 500 million people use Instagram Stories daily, be it for marketing, brand awareness, or mere entertainment. Do you ever get a thought of how people actually interact with your IG Story? How many people watched your story, replied to it, or interacted with it? This is where Instagram Navigation Metrics jumps in. These insights give you a better understanding of how viewers are interacting with your Stories - whether they are tapping forward, going back, skipping to the next account, or just exiting altogether. By keeping an eye on these actions, you can know what’s grabbing attention and what’s being skipped to the next. Maybe a viewer tapped back because they loved a part of your story or skipped ahead because it did not interest them. These little details ...