Whether you are planning a new venture or already own one, you ultimately want the success of your business. It will never happen without customers. That’s why you have to strengthen your relationship with your customers. In contrast to the product-based businesses, it is tricky for the service-based business to bridge the gap between customers and companies. Usually, the web design agency takes the approach of content marketing and focuses on the service. Flooding the content may help you improve the reach and ranking of your site, but you are not alone in the race. Several other businesses are trying the same tricks to gather some traction. You try your best shot to add the human touch with the personalization of your business. So, why not add a person to your brand? That’s what mascots do! The Mascot is the human/anime character that you can add to your business. It may or may not be used for the logo of your site. That’s entir...