Data Visualization- An Aid To Redefine The Mobile-web Experience

Do you know that there have been 3.2 Billions of smartphone users in 2019 across the globe? This graph is exponentially growing, as we are expected to cross 3.5 and 3.8 billion in 2020 and 2021 respectively. It’s not the count of users increasing, but the utility and search pattern is also changing along with it.

In contrast to the old days, now we prefer to search for websites from mobile devices. It is much easier than opening the desktops and computer devices. CNBC says that nearly three-quarters of the world will be using their smartphones to interact with websites by 2025.

This implies that around 75% of traffic on your website will be from mobile devices only. You can’t be stringent about the figures, but you can suspect that. Since, we are already getting more than 50% of traffic from mobile devices, making your website responsive and user-friendly is the need of an hour. 

As soon as the topic of the website optimization for mobile devices comes, the first thought is to remove the clutter and excess of content. Let’s say; we are done with that. But, the question is, what must be added to make it more enticing?

You can count on appealing graphics and blend your content with data visualizations. It will help you deliver your message rightly to your users. Now, let us tell you what you can try : 

• Adding modern data visualization formats: 

The primary thought that strikes with data visualization are that of pie charts, bar graphs, line-charts and different means that can showcase the comparison. What if, the content of your website having nothing to do with the comparison? To deliver your informative content with such ideas, you can seek novel data visualization ideas like scatter plot or even the graphics clarifying your idea of information. 

You can take the reference of The Pudding in the estimation of trends in skin colours of Vogue’s fashion models. As you look at it, you will find that it is more effective in sharing the information. 

Now, this makes more sense and gives clarity to the users about the information that you intend to share. The addition of such elements helps in adding summaries and ease the explanation for complex topics. 

• Including filterable data visualizations: 

The graphics and other media elements are undoubtedly more effective than textual content. But, overdoing them can negatively impact the loading speed of your website. By adding filters to your data visualization, you can share more information with a single graphics. 

Google Cloud CDN provides the list of information in additional listicles and allows you to get a clear view of topics that you like to explore. Well, we don’t have giant servers like that of Google, so you need to integrate all the information to minimum data visualizations. We can take reference of Akamai; Google CDNs competitor that realized the maps in this way. So, you need not add 100s of visuals and map ideas distinctly; rather, you add the filters to let the user view and make the best use of it. 

Unlike the static visuals, graphic designers can’t do much in that, and you have to take the help of web designers and developers. The developers can tweak the data visualization received from online tools to make them interactive while embedding to your site. Read more..