A website speaks a lot about the business, values, and power. A frail and dull design can harm the reputation of your business. That’s why it’s better to have the best ecommerce development agency.
In the previous blog, we shared the tips from top web designers that you must implement on your to improve the customer experience. In contrast to those generalized ideas, here we will concentrate only on the ecommerce businesses.
Ecommerce websites have a huge count of product categories, and they are very dynamic. The availability of so many products makes it almost impossible to add everything on the homepage of your website. Your home page needs to create excitement amongst visitors to explore more and become your customer.
Well, the saying is pretty easy than actually doing it.
Don’t worry; we will help you with some astonishing ideas that you can deploy at your ecommerce store. This can have a significant impact on the CRO of your business.
When it comes to ecommerce, “the look of the product” is the sellable property. So, here we will be talking about all how you can transform your website to its visually appealing counterpart.
You must be following all the ecommerce standards, creating engaging product detail pages and marketing with the campaigns to bring in conversion. But, above all you have to bring in quality traffic and more crucial is to make them stay in your store.
Visual cues can make it happen, let us discuss more of them.
What are the visual cues?
The elements on the web page, which are capable of directing the visitor’s attention visually to the action you want them to take are referred to as visual cues. Visual cues are often referred to as directional cues.
These cues can be directed to CTA, contact forms, product page or category page.
What is the need for visual cues?
As we have already mentioned, for an ecommerce business, looks matters!
We, humans, are visually oriented. Naturally, visual hierarchy plays a vital role in the nature of scanning the content. Visual cues play with the scanning psychology of our brains and draw the attention of visitors towards the CTAs.
The parallax websites are created with the same notion in mind. When a user gets some interactive element on the site, they can’t do anything but at least play around with it through it’s least possible to add a parallax theme for your ecommerce store, as they are heavy. You can always try the CSS tricks basic animations to make elements of your site engaging.
Here’s the list of visual cues that you can try for your ecommerce store:
Suggestive and explicit visual cues
Based on the type of approach, visual cues can be explicit and suggestive. The explicit cues like arrows, lines directly indicate towards the end goal. It’s a direct approach, and there is no guesswork involved. Explicit visuals are easier to understand. Thus, they often gain more attention than suggestive ones.
On the contrary note, suggestive visual cues need understanding about their utility. They are surely capable of delivering much deeper messages. The explicit approach can be good for conversion, and suggestiveness can do much better at sharing the emotion or adding a message of your brand. Taskworld has used the suggestive idea to deliver the message of connecting remote workers as a team. Read more..
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